Games are no longer constrained to the narrow "launch window" demand curve that the industry thought governed most videogame sales. "With so many new consumers discovering videogames, these titles are something they haven't experienced." Even "Wii Music," which had disappointing sales at launch, is "picking up steam," Dunaway says.
"We are seeing a new paradigm where titles such as 'Wii Play' continue to perform in the top 10 month after month," says Cammie Dunaway, Nintendo of America's executive vice president of sales and marketing. Conversely, the new "Guitar Hero: World Tour" sold less than half a million copies on the Wii. The six-month old "Mario Kart" sold over 600,000 copies. "Wii Play" is over a year old, but sold almost 800,000 units last month-rivaling sales of Microsoft's Personal trainer "Wii Fit," which was released last May, sold 697,000 copies this November. Unlike most videogames that, at best, have a three-month retail shelf life, six-month old Wii games still top the monthly best-sellers lists.
With the steady influx of new owners, every old Wii game is new again. The past two years have been a Battle Royale of sorts as consumers have stalked UPS delivery trucks and harassedĮmployees in the hopes of snagging an all-too-scarce Wii. It is not just the console, though, whose sales are soaring. We all want to design our own Mii so we can watch its body inflate and deflate as we progress through "Wii Fit's" workout regimen. Friends want to share their "Animal Crossing" experiences, live, over the Internet with the chat-capable Wii Speak. Kids want to be blasting away at on-screen targets with the Wii Zapper. And with the Wii's widespread appeal-bringing family members of all ages together for bouts of virtual tennis or bowling-its an easy gift everyone will enjoy. And of course you want a Wii it is only the hottest holiday wish-list item since Hypercolor tees.
0 kommentar(er)
